Postiz · open-source social media scheduler
Write your GitHub page like a landing page: 'the open-source alternative to X'
Unknownlanding-pagepositioning-niche
What they did
Treat the GitHub repo as your marketing landing page, even more carefully than the website (see the Postiz repository). If a known product exists, describe yours as 'an open-source alternative to [it]' for the fastest context; if it's new, explain it fully. Pick a license (MIT, Apache 2 or AGPLv3).
- Stage
- pre-launch
“In a normal marketing way, your GitHub become your landing page. That's like your marketing landing page, so you should treat it the same thing as you treat your main website, even better.”
“If you already have an alternative, the best way to do is to write that you are an open-source alternative to something. That gives the fastest context to people to understand what you're building.”
Related topics
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More from this episode
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