GTM Sauce

Postiz · open-source social media scheduler

Push people to higher plans with extra features, not just more channels

Unknownpricingupsell-expansion

What they did

Four tiers (Standard, Team, Pro, Ultimate) differ by number of social channels and by features. Aim is to land users on Standard and upsell them on features rather than only on channel count.
Stage
growth
2:25
“We want uh people to use the Standard package, but we also want to upsell people to the other packages based on features and not only based on channels.”
Nevo

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