Starter Story · B2C · founder interview media business
Work 2 hours every morning before your job until it earns, then quit
Reached a few hundred dollars in revenue; quit with ~$12K saved
Workedvalidationcontentfinancing
What they did
Kept a six-figure developer job and spent 2 hours of deep work every morning at a Starbucks before work: writing, coding, sending emails and interviewing founders for the site. Did this for about a year while revenue on Stripe went from zero to a couple hundred dollars, then quit and went all in with about $12K in savings. After quitting kept shipping daily (content, interviews, code); growth accumulated slowly rather than spiking, then first hire was his sister.
What happened
Early revenue of a couple hundred dollars; business eventually grew to a team and an acquisition by HubSpot.
- Stage
- pre-launch
- Effort
- 2 hours a day for about a year before quitting
In their words
Starter Story · I sold my company“I'd sit right there every single morning and put in 2 hours of deep work before I started my job. I'd get my coffee, I'd get my laptop, and I started building something. I was writing, I was coding, I was sending emails, I was interviewing founders.”
“But every single day, I just kept shipping, posting content, interviewing, coding, refreshing Stripe over and over and over. It never exploded overnight. It just accumulated.”
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