Noise · app that pays people to post
Copy a viral side-income video and film posters washing dishes with your caption
4-6 videos passed 1M views; $0.08 installs for 3 days; hit #7 in category
What they did
What happened
In their words
Nic Weber - Meet The Guy Who Solved TikTok
Nic WeberAnd these sort of online communities behave similarly. So Reddit is definitely a place where we take some inspiration, but ultimately, the best inspiration is on whatever social media app you're posting on. I like to say we don't have to be super creative, we just have to have a good eye for what's already gone viral and how we can apply it to ourselves.
Nic WeberAnd that's how we've hit number five in our category, number seven in our category twice in a row. Every time we've tried to hit top 10, we've done it by just copying what's already done well and slotting Noise into those scenarios.
Joseph ChoiYeah, it's kind of meta. I'm curious to see how you actually do it with the Noise App. Let's look at a couple of these examples. "Don't get a second job. Instead, download the Noise App. I make noise posts every night for $20. It doesn't sound like a lot, but it adds up. It's additional $500 a month, which helps with groceries." Why did this go viral?
Nic WeberThere's a woman who had posted this very similarly, and it was talking about her cleaning up Airbnbs after church, and that's how her and her husband make some extra spending cash, right? So I'm like, "Okay, clearly this resonated. So now I just have to take that similar concept."
Nic WeberAnd we put it into playbooks in Noise, give it to our Noise users and they post it. And this one, since we use our own platform, this was doing $0.08 installs for about three days, and this hit us to number seven in our category. Really the conversion is what is the Noise app? I haven't heard of this thing before. How does it work?
Nic WeberAnd you can see people in the comments here like asking, what is the Noise App? How does it work? To be clear, this was not the only one. We had like four, five, six one of a similar post that all did over a million views, and it was always washing the dishes. We tried vacuuming, we tried pouring coffee into a cup, but none of it worked the same way that washing the dishes did.
Joseph ChoiSo there was like a bunch of different people like all doing the same thing, but in each of their houses just like washing dishes with basically the same caption on top, or was it like variations of the caption, too?
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More from this episode
- Pay thousands of regular users per view to post content you supplyAbout $0.30 per install on average; 2.5B views across the platform in a year
- Chase viral videos with soft pitches, and flood the feed with hard-pitch slideshowsUGC hits of 1.6-5M views; slideshows add 2M views a month; founder says they drive downloads
- Start with 'Don't get a second job' instead of 'Everybody needs a side hustle'The new opening made the video go viral; the old one didn't
- Say 'I make $20 a night, an extra $500 a month' instead of big earnings'$7,000' claims got called a scam; $20 a night worked
- Post a relatable money-worry video that never names the app, then plant commentsHit #5 in category; one planted comment got 1,686 likes, est. 1,000+ downloads
- Mix hook images, captions and hashtags automatically so each poster's slideshow is unique
- Pay your 30 most active users to post ready-made slideshows about your appFirst slideshow hit 20,000 views in a week; success led to building Noise
- Put eggs in the first image of healthy-eating slideshowsHigher-view slideshows consistently had eggs in the hook image; no numbers
- Have posters cry over a word they can't say while the app roasts themFirst video had 20M views overnight; format ran for two months
- Pause any content format that hasn't taken off within 1-3 weeks and try anotherA 446-post format with ~200K views was paused; its replacement reached 9M views
- Test slideshow hooks on your own TikTok account, adding text inside TikTokFirst post 887K views; one hook image passed 5M views
Tags: tiktok, copy-viral-format, trend-jacking, side-income, text-overlay