GTM Sauce

Noise · app that pays people to post

Copy a viral side-income video and film posters washing dishes with your caption

4-6 videos passed 1M views; $0.08 installs for 3 days; hit #7 in category

Workedorganic-short-videougc-creators

What they did

A woman's viral video about cleaning Airbnbs after church for extra cash was adapted into a Noise playbook: posters film themselves washing dishes with text 'Don't get a second job. Instead, download the Noise App. I make noise posts every night for $20... additional $500 a month, which helps with groceries.' Other scenes (vacuuming, pouring coffee) were tried and did not work the same way. Every top-10 category run came from copying something already viral and slotting Noise in.

What happened

$0.08 installs for about three days, #7 in category; 4-6 similar dishwashing posts each over 1M views. Vacuuming and coffee versions underperformed.

In their words

Nic Weber - Meet The Guy Who Solved TikTok

Play from 14:25
13:40

Nic WeberAnd these sort of online communities behave similarly. So Reddit is definitely a place where we take some inspiration, but ultimately, the best inspiration is on whatever social media app you're posting on. I like to say we don't have to be super creative, we just have to have a good eye for what's already gone viral and how we can apply it to ourselves.

13:58

Nic WeberAnd that's how we've hit number five in our category, number seven in our category twice in a row. Every time we've tried to hit top 10, we've done it by just copying what's already done well and slotting Noise into those scenarios.

14:09

Joseph ChoiYeah, it's kind of meta. I'm curious to see how you actually do it with the Noise App. Let's look at a couple of these examples. "Don't get a second job. Instead, download the Noise App. I make noise posts every night for $20. It doesn't sound like a lot, but it adds up. It's additional $500 a month, which helps with groceries." Why did this go viral?

14:25

Nic WeberThere's a woman who had posted this very similarly, and it was talking about her cleaning up Airbnbs after church, and that's how her and her husband make some extra spending cash, right? So I'm like, "Okay, clearly this resonated. So now I just have to take that similar concept."

14:40

Nic WeberAnd we put it into playbooks in Noise, give it to our Noise users and they post it. And this one, since we use our own platform, this was doing $0.08 installs for about three days, and this hit us to number seven in our category. Really the conversion is what is the Noise app? I haven't heard of this thing before. How does it work?

14:59

Nic WeberAnd you can see people in the comments here like asking, what is the Noise App? How does it work? To be clear, this was not the only one. We had like four, five, six one of a similar post that all did over a million views, and it was always washing the dishes. We tried vacuuming, we tried pouring coffee into a cup, but none of it worked the same way that washing the dishes did.

15:18

Joseph ChoiSo there was like a bunch of different people like all doing the same thing, but in each of their houses just like washing dishes with basically the same caption on top, or was it like variations of the caption, too?

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Tags: tiktok, copy-viral-format, trend-jacking, side-income, text-overlay