The Superwall Podcast · 2026-02-24
Nic Weber - Meet The Guy Who Solved TikTok
Joseph Choi interviews Nic Weber, co-founder of Noise, an app that pays tens of thousands of regular users per view to post brand-supplied TikTok content. Extracted: Noise's own growth on its platform (~$0.30 average installs, $0.08 on one viral format, #5 and #7 category ranks), the 'don't get a second job' hook, believable $20/day earnings copy, a no-mention video plus comment seeding, running viral UGC with hard-CTA slideshows as retargeting, the Playbite origin (30 users posting Canva slideshows), the eggs theory, Lingo Pingo's AI-roast format, and pausing playbooks that don't hit.
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Numbers mentioned
| Subject | Metric | Value | Quote |
|---|---|---|---|
| aggregateAll brands/founders posting through Noise | views Views generated across the platform in its first year | 2,500M views/year approximate | “I mean, 2.5 billion views seems like a crazy number.” |
| aggregateA video running on Noise at time of recording | views One video, 22M views in four days | 22M viewsper video approximate | “We've got another one going out right now that's 22 million views in four days.” |
| aggregateTypical 'ground game' posts on Noise | views Hundreds of thousands of posts at 500-2,000 views each add up | 500–2,000 viewsper post approximate | “this massive ground game of hundreds of thousands of posts going out there that do 500 to a 1,000, 2,000 views a pop” |
| aggregateContent posted through Noise | activity volume At least 100,000 pieces of content a day | 100K posts/day approximate | “just by naturally having a 100,000 pieces of content out there a day at least, you're going to get something that hits” |
| aggregateNoise posters available to a brand | count Number of people Noise can ask to post one brand's content, vs 5-10 creators in typical setups | 50K posters approximate | “And what we're saying instead is, "Hey, 50,000 people, post this content, and here's exactly what you need to post.” |
| Noise | cpi Average cost per install for Noise promoting itself on its own platform | USD 0.3 approximate | “for ourselves, we're averaging like $0.30 installs using our own platform” |
| Playbite | views First paid slideshow posted by internal players, in one week (July 2024) | 20K viewsper video approximate | “And when we had one slideshow do 20,000 views in a week, maybe this is the secret sauce.” |
| Lingo Pingo | views Views overnight on the first crying/roast video | 20M viewsper video approximate | “we went to sleep and woke up the next day, and this already had like 20 million views on it” |
| Noise | cpi For about three days while the 'don't get a second job' dishwashing video ran | USD 0.08 approximate | “this was doing $0.08 installs for about three days, and this hit us to number seven in our category” |
| Noise | rank App Store category rank reached with the 'don't get a second job' format; #7 was reached twice | 7 category rank | “this was doing $0.08 installs for about three days, and this hit us to number seven in our category” |
| Noise | views Four to six similar dishwashing posts each did over 1M views | 1M viewsper video approximate | “We had like four, five, six one of a similar post that all did over a million views, and it was always washing the dishes.” |
| Noise | rank App Store category rank reached with the Secret Santa no-mention video | 5 category rank | “This is the one that we hit number five in our app category.” |
| Noise | count Likes on the top seeded comment ('I use the Noise App to make extra money') | 1,000 likes approximate | “And that got 1,000 likes, so that's good.” |
| Noise | count Likes on the top seeded comment (guest's correction, read off screen) | 1,686 likes | “I see 1,686 likes.” |
| Noise | downloads Guest's guess: at least 1,000 downloads from that one seeded comment | 1,000 installs estimate | “And for me, that's at least 1,000 people came and downloaded Noise just from that comment.” |
| personTop Noise posters | creator pay Some users have earned $7,000 in a week posting on Noise | USD 7,000/week approximate | “the crazy thing is like we have users that have made $7,000 in a week on our platform” |
| personNic Weber's personal TikTok account (Canva slideshow era) | views First post on his experiment account | 887K viewsper video | “Like 887k views on the first posts experimenting with different hooks and whatever else.” |
| personNic Weber's personal TikTok account (Canva slideshow era) | views One hook image, posted a few times, did over 5M views | 5M views estimate | “this hook image here specifically, I think this did like over 5 million views, just being posted a few times” |
| Noise | views Noise's own content across Instagram, TikTok and YouTube, last 30 days (dashboard) | 54M views/month | “you can see in the last 30 days we've done almost, well, we've done 54 million views on both Instagram and TikTok and in YouTube as well” |
| Noise | views Views from the basic hard-CTA slideshows in the last 30 days, a small share of the 54M total | 2M views/month approximate | “You can see that there's 2 million views on them in the last 30 days as well, which is a small piece of that pie compared to everything else that's going out.” |
| Noise | views Recent 'premium' UGC hits: 3.8M, 5M, 2M, 2M, 1.6M | 1.6M–5M viewsper video | “we have big ones like this go out like 3.8 million views, 5 million views, 2 million, 2 million, 1.6” |
| Noise | activity volume Posts on a paused playbook in one to two weeks; host read ~200,000 total views; guest called it not a good result | 446 posts | “Okay, 446 posts went out on this one in two weeks, so, or a week. Clearly, this one didn't hit.” |
| Noise | views Total views on the paused playbook (host read from screen) | 200K views approximate | “So it got posted 400 times and it got 200,000 views total for that campaign?” |
| Noise | views 'How are we making money by Christmas' playbook that replaced paused ones | 9M views approximate | “putting in how are we making money by Christmas playbook, which, you know, you can see here at 9 million views” |
| benchmarkTypical cost of hiring slideshow creators directly | creator pay For about 20 slideshows a month | USD 200–500per creator /month approximate | “you pay them maybe $200 to $500 a month to post 20 slideshows a month and maybe they'll hit, maybe they won't” |
| benchmarkUpfront fees charged by content agencies (guest's contrast with Noise) | cost Paid ahead of time for content production | USD 15K–20K approximate | “We're not here to charge somebody $15, $20,000 ahead of time to go make content for you.” |
| aggregateViral book slideshow accounts on TikTok | views Before 10,000 posters flood the niche and views spread thinner | 1M–2M viewsper video approximate | “these are getting a million views a pop, 2 million views a pop on some of the other accounts” |