Noise · app that pays people to post
Copy a viral side-income video and film posters washing dishes with your caption
4-6 videos passed 1M views; $0.08 installs for 3 days; hit #7 in category
Workedorganic-short-videougc-creators
What they did
A woman's viral video about cleaning Airbnbs after church for extra cash was adapted into a Noise playbook: posters film themselves washing dishes with text 'Don't get a second job. Instead, download the Noise App. I make noise posts every night for $20... additional $500 a month, which helps with groceries.' Other scenes (vacuuming, pouring coffee) were tried and did not work the same way. Every top-10 category run came from copying something already viral and slotting Noise in.
What happened
$0.08 installs for about three days, #7 in category; 4-6 similar dishwashing posts each over 1M views. Vacuuming and coffee versions underperformed.
“There's a woman who had posted this very similarly, and it was talking about her cleaning up Airbnbs after church, and that's how her and her husband make some extra spending cash, right?”
“We tried vacuuming, we tried pouring coffee into a cup, but none of it worked the same way that washing the dishes did.”
“Every time we've tried to hit top 10, we've done it by just copying what's already done well and slotting Noise into those scenarios.”
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More from this episode
- Noise: Pay thousands of regular users per view to post content you supplyAbout $0.30 per install on average; 2.5B views across the platform in a year
- Noise: Chase viral videos with soft pitches, and flood the feed with hard-pitch slideshowsUGC hits of 1.6-5M views; slideshows add 2M views a month; founder says they drive downloads
- Noise: Start with 'Don't get a second job' instead of 'Everybody needs a side hustle'The new opening made the video go viral; the old one didn't
- Noise: Say 'I make $20 a night, an extra $500 a month' instead of big earnings'$7,000' claims got called a scam; $20 a night worked
- Noise: Post a relatable money-worry video that never names the app, then plant commentsHit #5 in category; one planted comment got 1,686 likes, est. 1,000+ downloads
- Noise: Mix hook images, captions and hashtags automatically so each poster's slideshow is unique
- Playbite: Pay your 30 most active users to post ready-made slideshows about your appFirst slideshow hit 20,000 views in a week; success led to building Noise
- Put eggs in the first image of healthy-eating slideshowsHigher-view slideshows consistently had eggs in the hook image; no numbers
- Lingo Pingo: Have posters cry over a word they can't say while the app roasts themFirst video had 20M views overnight; format ran for two months
- Noise: Pause any content format that hasn't taken off within 1-3 weeks and try anotherA 446-post format with ~200K views was paused; its replacement reached 9M views
- Noise: Test slideshow hooks on your own TikTok account, adding text inside TikTokFirst post 887K views; one hook image passed 5M views