Noise · app that pays people to post
Mix hook images, captions and hashtags automatically so each poster's slideshow is unique
Unknownorganic-short-videocreator-ops
What they did
Set the pool of hook images, secondary images and per-slide captions (e.g. a 'Day one I found a girl on TikTok...' listicle); the platform randomizes image, text, order, description and hashtags into countless unique slideshows sent to posters. Started as Canva template links that posters edited by hand. Captions work best when curated by hand and simple; ChatGPT helped with variations but AI copy often doesn't feel organic.
“We just automatically do all the variations for them, give them to them in different orders, different texts, randomize all of it so that it's all unique content that goes out.”
“the outcome is just a billion different variations of these slideshows that have different text, different hook images, different descriptions, different hashtags, that all get sent to our users to then go post”
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More from this episode
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- Noise: Chase viral videos with soft pitches, and flood the feed with hard-pitch slideshowsUGC hits of 1.6-5M views; slideshows add 2M views a month; founder says they drive downloads
- Noise: Copy a viral side-income video and film posters washing dishes with your caption4-6 videos passed 1M views; $0.08 installs for 3 days; hit #7 in category
- Noise: Start with 'Don't get a second job' instead of 'Everybody needs a side hustle'The new opening made the video go viral; the old one didn't
- Noise: Say 'I make $20 a night, an extra $500 a month' instead of big earnings'$7,000' claims got called a scam; $20 a night worked
- Noise: Post a relatable money-worry video that never names the app, then plant commentsHit #5 in category; one planted comment got 1,686 likes, est. 1,000+ downloads
- Playbite: Pay your 30 most active users to post ready-made slideshows about your appFirst slideshow hit 20,000 views in a week; success led to building Noise
- Put eggs in the first image of healthy-eating slideshowsHigher-view slideshows consistently had eggs in the hook image; no numbers
- Lingo Pingo: Have posters cry over a word they can't say while the app roasts themFirst video had 20M views overnight; format ran for two months
- Noise: Pause any content format that hasn't taken off within 1-3 weeks and try anotherA 446-post format with ~200K views was paused; its replacement reached 9M views
- Noise: Test slideshow hooks on your own TikTok account, adding text inside TikTokFirst post 887K views; one hook image passed 5M views