Noise · app that pays people to post
Start with 'Don't get a second job' instead of 'Everybody needs a side hustle'
The new opening made the video go viral; the old one didn't
Workedorganic-short-video
What they did
The dishwashing video's paragraph text originally opened with 'Everybody needs a side hustle'. Switching the opening to 'Don't get a second job' made it go viral. Nic's reading: no one likes being told what to do, and 'you need a side hustle' makes assumptions about the viewer; the new line says the same thing with a different sentiment.
What happened
The 'Don't get a second job' version went viral (videos over 1M views, $0.08 installs, #7 in category); the side-hustle opening did not.
This shipped together with other changes, so the result can't be credited to this alone.
“Originally, we weren't using the "don't get a second job" as the start to this whole like paragraph text here. "Don't get a second job" is what ended up making it go viral.”
“no one really likes being told what to do. Saying you need a side hustle is making a bunch of assumptions that the viewer might be uncomfortable with or whatever else, right?”
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