Noise · app that pays people to post
Test slideshow hooks on your own TikTok account, adding text inside TikTok
First post 887K views; one hook image passed 5M views
Workedorganic-short-videoexperimentation
What they did
Nic, who had never posted on TikTok before July 2024, tested hooks on his own account during the Canva slideshow days, then built the learnings into the platform. One learning: have the poster paste the caption text inside TikTok rather than baking it into the image, which he believes signals a real user to TikTok.
What happened
First post did 887K views; six early posts took off; one hook image did over 5M views after being posted a few times.
- Stage
- July 2024 onward
Related topics
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More from this episode
- Noise: Pay thousands of regular users per view to post content you supplyAbout $0.30 per install on average; 2.5B views across the platform in a year
- Noise: Chase viral videos with soft pitches, and flood the feed with hard-pitch slideshowsUGC hits of 1.6-5M views; slideshows add 2M views a month; founder says they drive downloads
- Noise: Copy a viral side-income video and film posters washing dishes with your caption4-6 videos passed 1M views; $0.08 installs for 3 days; hit #7 in category
- Noise: Start with 'Don't get a second job' instead of 'Everybody needs a side hustle'The new opening made the video go viral; the old one didn't
- Noise: Say 'I make $20 a night, an extra $500 a month' instead of big earnings'$7,000' claims got called a scam; $20 a night worked
- Noise: Post a relatable money-worry video that never names the app, then plant commentsHit #5 in category; one planted comment got 1,686 likes, est. 1,000+ downloads
- Noise: Mix hook images, captions and hashtags automatically so each poster's slideshow is unique
- Playbite: Pay your 30 most active users to post ready-made slideshows about your appFirst slideshow hit 20,000 views in a week; success led to building Noise
- Put eggs in the first image of healthy-eating slideshowsHigher-view slideshows consistently had eggs in the hook image; no numbers
- Lingo Pingo: Have posters cry over a word they can't say while the app roasts themFirst video had 20M views overnight; format ran for two months
- Noise: Pause any content format that hasn't taken off within 1-3 weeks and try anotherA 446-post format with ~200K views was paused; its replacement reached 9M views