A healthy eating brand · B2C · early Noise customer
Put eggs in the first image of healthy-eating slideshows
Higher-view slideshows consistently had eggs in the hook image; no numbers
Workedorganic-short-video
What they did
Across many accounts posting healthy-eating slideshows for one brand, the higher-view ones always had eggs (hard-boiled or scrambled) in the first hook image, in an AI-generated Pinterest style. Eggs are instantly recognizable, healthy, cheap and achievable, so viewers relate and swipe to the next slide, a strong signal to TikTok.
What happened
Egg hook images were 'a rocket ship' for views compared with the rest.
- Stage
- early
“In the early days, when we're doing slideshows for a brand that we were working with, we noticed that the ones that were doing higher views always had some form of eggs on them.”
“You see over and over and over again that putting hard-boiled eggs, putting scrambled eggs in these first hook images just absolutely was a rocket ship in terms of viewership.”
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