GTM Sauce

Lingo Pingo · B2C · AI language learning app

Have posters cry over a word they can't say while the app roasts them

First video had 20M views overnight; format ran for two months

Workedugc-creatorsorganic-short-video

What they did

Took a trend started by a woman crying while failing to pronounce a word from Google's pronunciation box, which works for any language. Posters got example videos plus exact instructions: what to do, how to prompt the app, why it works and why it's funny (innuendo, the app roasting you).

What happened

20M views overnight; ~15 variations spread through October and November.
Stage
October 2025
11:46
“We give them the exact instructions on what to do, how to prompt the app, why it specifically works, why it's funny, using, you know, an innuendo and having the app roast you.”
Nic Weber
12:08
“we went to sleep and woke up the next day, and this already had like 20 million views on it”
Nic Weber

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