Let people pick which day you remind them before their free trial ends

Jacob Eiting (00:46:21)More and more people's- Apple's also been more better about sending out notifications and things, but that makes sense. I mean, good, good. Good. Yeah. I love an auto renewing trial. Auto converting, it's great for app developers. It's seamless for consumers, but also I think if consumers are opting out, it's good too. Let them do it. It's their mind. One

David Barnard (00:46:43)Little tactical point. I talked to Anmo from Duolingo in one of the minisodes and he said Duolingo had been experimenting with that trial reminder, kind of the Blinkist trial reminder paywall where it's, "Hey, we'll remind you about the trial so you can cancel it. " Well, now Duolingo experimented with letting people choose what day they want to get the reminder on, which draws attention to, "Hey, we're going to remind you about this free trial." And so they saw a conversion uplift from that.

Jacob Eiting (00:47:16)Yeah. I mean, you're getting people to not cancel on date zero.