Offer a generous free tier and show free users a paywall once a week

Jacob Eiting (00:40:04)… just become more standard practice. And I would say not doing this is probably becoming the exception. Unless you're just a side project or whatever, then you don't feel comfortable. Don't force yourself to do it. But if you've got a good product, if you believe in it, if it's valuable, you think it's valuable and you're doing spend, like you're doing acquisition, unless you're very, very, very dedicated to it, I think it's worth considering.

David Barnard (00:40:41)For the right app though, freemium can be super powerful. One of the minisodes I did was with Michael from Mojo, and their app does more than 50% of revenue not on the first day. And so we'll get to stats in this report, but most apps see 80% of their conversions on the first day, day zero, that people are opening the app. But he sees that as a superpower is that they have a generous free tier. And so they do convert a lot of people on day zero on that first day, but then they're able to convert a ton of people over time. And one of the things that he talked about in that episode is they're doing a paywall on launch for freemium users and they're tasteful about it. They only do it once a week and stuff. But it's like now instead of getting this one shot, you get somebody in and if they retain and keep using the app, you've got a lot of opportunities to keep hitting them with like, "Oh, check out this free feature, premium feature, upgrade here."

Jacob Eiting (00:41:39)There's probably, this is spectrum, right? It's not hard paywall or full freemium and you know what I mean? And maybe in a phase,