Duolingo · B2C · language learning app
Change the paywall button from 'Try for free' to 'Try for $0.00'
Meaningful conversion lift over 'Try for free'; no numbers given
What they did
What happened
In their words
The 2026 State of Subscription Apps Report
Jacob Eiting (00:57:56)Tiny ones. No, I mean the one-ups. Those are probably the weird ones, but- The one
David Barnard (00:58:00)I'm not seeing in ... Oh no, it is in here. It's one of the smallest ones, but try for zero dollars and zero cents.
Jacob Eiting (00:58:07)I
David Barnard (00:58:07)Talked to the chief product officer at Duolingo on the podcast, and that was released back in, I think, January, and he said that was a meaningful lift for them. And try for free did not convert as well as try for $0 this year.
Jacob Eiting (00:58:24)Looks like you got a bug.
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More from this episode
- Let people pick which day you remind them before their free trial endsLifted conversion; no numbers given
- Offer a generous free tier and show free users a paywall once a weekOver 50% of revenue comes after day one, vs ~80% on day zero for most apps
- Run a Super Bowl ad for a consumer AI appApp revenue jumped from hundreds of thousands to almost $1M a day
Tags: cta-copy, free-trial