Claude · AI chat assistant app
Run a Super Bowl ad for a consumer AI app
App revenue jumped from hundreds of thousands to almost $1M a day
What they did
What happened
In their words
The 2026 State of Subscription Apps Report
David Barnard (00:37:00)And that's where 2026 and 2027 might be the years we see the next ChatGPTs where the launch this year and get to hundreds of millions of revenue in months.
Jacob Eiting (00:37:10)Claude's on a run. Their Super Bowl ad paid off. Anthropic's making a real run of consumer already. We thought this was like a one category by OpenAI.
David Barnard (00:37:20)I
David Barnard (00:37:27)Oh yeah, a
Jacob Eiting (00:37:28)Day
David Barnard (00:37:28)To over almost a million dollars a day in revenue. So
Jacob Eiting (00:37:31)That just
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More from this episode
- Let people pick which day you remind them before their free trial endsLifted conversion; no numbers given
- Change the paywall button from 'Try for free' to 'Try for $0.00'Meaningful conversion lift over 'Try for free'; no numbers given
- Offer a generous free tier and show free users a paywall once a weekOver 50% of revenue comes after day one, vs ~80% on day zero for most apps
Tags: tv, super-bowl, brand-campaign