Double onboarding to ~15 screens with more questions and social proof

Brett BaumanYeah. I think that there's kind of like a meta at this point for consumer apps of have a long onboarding and then hit them with a hard paywall or basically get someone to start a trial within the first session, honestly, if not 24 hours. And we have always had a decent onboarding, but we hadn't spent a ton of time optimizing it.

Brett BaumanAnd we ran a test trying to basically double the length. I think our onboarding is 15 screens or something. I remember when we started talking to Quizlet team, that's something that they commented on. I mean, it really works. It really works to get people a bit more invested into what they're doing and feel like it's more personalized, show them some social proof, and it increased our trial start by 16%, which we already felt like it was pretty good. And so to continue to raise it was awesome. And it's one of those things that continues to compound.

Brett BaumanWhat's funny is as an engineer, whenever you start a new product, you kind of build the login screen first and because you kind of need it to start playing around with things. And then it ends up staying there throughout the rest of the product. But one of the nice things about being ... There's not always a lot of nice things about being in Apple and Google's walls, but one of the nice things is you actually don't really need to create an …