Raise the annual price from $99 to $129

Jacob EitingBasically a hard paywall, not quite, but essentially a hard paywall.

Brett BaumanYeah. I mean, one of our early experiments, we launched at 19.99, but one of our earlier tests was raising it to 129, and we saw the magical more users and more revenues at the same time. And so that's where we've been for most of it. But I do think we are one of the more expensive options on the market. And to some of the reliability stuff, you can go into the cheaper options and start recording audio and get a phone call and lose your recording. Apple does not make it super easy to do this in a reliable way. It's really not like a meeting note taker on Zoom where you probably have perfect Wi-Fi and your computer is taking care of it.

Jacob EitingWell, it's session-based. You're actively engaged in it. It's like PC mostly. I mean, Zoom on the phone doesn't work very well. It does suffer from those things. If you get a phone call or something, it'll kick you out and cancel your video and things like that.