Ask customers to describe the app; put their words in the first screenshot

Jacob EitingLosing a recording. Ouch.

Zack HargettOne of the best things that we did, we just asked our customers, "How would you describe Coconote?" And a great majority of them, it was shocking how consistent this was. They used Coconote to never miss a key detail, and that is exactly what we put in the first App Store preview screen. And so I think one of the cool things that we did with Coconote that I'd never done in the past is listen to how your customers describe your product and then say that back to them. There are parallels here with even presidential campaigns or government position campaigns where you're listening to what resonates with your voter base and then you're saying it back to them, and I think that's in part what a good marketer does.

David BarnardThat's fascinating. I was just thinking, I actually had a version of this in the '90s by having this amazing study group. And what I did, I didn't take notes. Two girls that I would take every class with who were in my same degree plan would take meticulous notes and then we'd have study groups together where I was like chill, listening, getting the bigger concepts. They were taking notes. I was more relaxed. And then our study sessions were …