Launch a viral 'PDF to brain rot video' side site to funnel users

David BarnardI know you have a few stories related to that. There's one video that got 41 million views, four and a half million likes, massively viral video, but that didn't convert. I mean, I would imagine you had quite a few of those. Any lessons of why that one didn't convert specifically?

Zack HargettI think it goes to framing your product as a novel toy and not a solution to a problem. So we were experimenting with something called pdftobrainrot.com, which we've since sunset. And we kind of thought, Brett put it in a really nice way, it would be kind of like a Trojan horse. And so you can picture this as, "Hey, I have this really long PDF and I don't want to read it, or there's this really long video or lecture recording, whatever it may be. And I want to consume it in a way that is more familiar to me." And so we put a voiceover with a background kind of Minecraft parkour video. It was one of several things that you could put in the background.

Zack HargettAnd true brain rot, it gets roasted online, but people absolutely loved it. But one of the things that we learned is that, that is a toy and it's not something that people are going to pay for. So I think it has a place and a product suite, but it's definitely not the thing that's going to move the needle in terms of revenue traction.

Jacob EitingDo you have this in Coconote at all? Can I brain rot my PDFs just like bespoke, nice, tasteful brain rot? Do you know what I mean? Like a nature video side by side or something like this?