Build a novelty free tool (text to brainrot video) and push it on TikTok

Joseph ChoiYou guys had some crazy momentum with some of these, uh, TikToks. Let's just get straight into the TikToks. This is kind of what you guys are known for. Um, I want to start with this one. This This one TikTok got 40 million views. So was this one of the first videos that really popped off?

Zack HargettNo, actually, this was about 8 9 months into the journey. It took us a little while to find that level of traction on TikTok and Instagram Reels. But the irony of this is that, yeah, 40 million views, and for all of this feature, uh PDF to Brainrot, we probably did 100 between 100 and 200 million views just for this feature alone. The irony of all this is that it doesn't convert well. And so, we did, from all of these videos, 3,000 trial starts over the course of a couple days, which is by far and away our our highest number of trial starts over that period. If those would have converted, you know, in like at 100%, it would have been 360,000 in revenue, but they converted to something like 25,000. And so, one of the key takeaways is you can go viral. You know, there are ways to get hundreds of millions of views on socials, but that doesn't necessarily mean you're solving a real problem and you're building something that people really want. It could just be like a novel tool, in which case that's not really going to convert to paying customers.

Joseph Choi… like It's this video where a person is in their texts. It's like a super long text that they just sent, and then they go on their desktop, they write pdftobrainrot.com, and then they paste in the long long text, and then it turns it into like a Minecraft parkour brainrot video, is like the punchline. Basically, it was kind of like a lead magnet product, where you guys would convert people from the the PDF to Brainrot site to the actual product?

Zack HargettYeah, that's right. It's a little bit of a Trojan horse, right? So if we can get students in the door from this like brainrot-style video, very novel and unique, then in theory we could convert them into the actual product, which is really helping them learn and summarize and create study materials.

Joseph ChoiLet's Let's pull up this other one too. You were going viral on TikTok and Instagram at the same time, it seems like. So this one's a Reel. Uh, this is more talking head-style, where she's like, "Hey, I just found this site. This is crazy. What is our attention span coming to?" And then it seems like it's the same demo video as well, where you're like zooming into the laptop screen. Oh, actually, this one is a little bit different.

Zack Hargett… are a lot of details here that I don't want to minimize. A very talented creator on our team named Joao made these for the most part. And so I don't want to minimize that work whatsoever, but it is a quote, unquote, lazy form of content that you can get away with when the product itself is more novel and unique, because it's early in the general market of it, right? We were posting these March, April, May 2024, right when we were coming out.

Zack HargettWe were posting the PDF to Brainrot, you know, 6 to 8 months after that, and it just framed It was a different product intended, and I think resonated with a different age group, one that has most likely less disposable income. It's not framing the product as a solution to a real problem. It's just more of a toy, and that's the big learning.

Brett BaumanAnd some more like behind the scenes on on this video is like, the recording screen uh and the transcribing screen are are not real screens in the product. These are screens that the content creators have access to for making content easier and things that are just a bit more eyecatching than like a more like boring recording screen that you might might find in like a the actual app.