GTM Sauce

Coconote · B2C · AI note-taker for students

Build hidden app screens only creators use, made to look good on camera

Used in the 18M-view video; no separate numbers

Unknownugc-creatorsorganic-short-videofeature-development

What they did

The recording and transcribing screens seen in top videos are not real product screens: they are hidden screens only content creators can access, designed to be eye-catching (e.g. a giant rainbow audio wave with 'coconote.ai' in huge text). Creators sit in Slack with engineers and the product team and request these screens.

What happened

Appeared in the 18M-view demo video; no isolated result

In their words

Brett Bauman & Zack Hargett - COPY this ai app's $6.7m/yr marketing strategy

Play from 11:10
10:51

Zack HargettWe were posting the PDF to Brainrot, you know, 6 to 8 months after that, and it just framed It was a different product intended, and I think resonated with a different age group, one that has most likely less disposable income. It's not framing the product as a solution to a real problem. It's just more of a toy, and that's the big learning.

11:10

Brett BaumanAnd some more like behind the scenes on on this video is like, the recording screen uh and the transcribing screen are are not real screens in the product. These are screens that the content creators have access to for making content easier and things that are just a bit more eyecatching than like a more like boring recording screen that you might might find in like a the actual app.

11:36

Joseph ChoiThat's interesting, too. Like this uh this wave screen, is this one uh like a creator's-only screen?

19:53

Zack HargettMore so the latter. Yeah, can't give away all the uh all the internal secrets, but yeah, they're they're they're generally coaching them, walking them through metrics.

20:01

Brett BaumanYeah, I mean, something you asked about earlier is like, how an individual person is successful as a creator inside Coconote, and really it's everyone is working as a team and different creators have different strengths. And so maybe one person is filming and yeah is okay with their face being in content, another creator wants to- doesn't want to show their face and then but they're really great at editing. Creators are all in Slack with the engineers and the product team as well, providing product feedback and asking for those hidden screens and things like that.

20:30

Joseph ChoiSo let me show you this. A lot of app founders I talk to have a feeling their app has viral potential, but don't want to be the person brain rot scrolling an hour a day hunting for formats, or worse, burning thousands on creators shooting videos that just flop. Recently, I've been telling every founder I meet about Spytok. It's basically an AI TikTok viral marketer that I've seen a lot of top app growth teams using. You just paste a link to your …

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Tags: tiktok, instagram, creative, creator-tools, hidden-screens