Coconote · B2C · AI note-taker for students
Let people pay before creating an account; move login after the paywall
Founder calls it significant; no separate number
What they did
What happened
This shipped together with other changes, so the result can't be credited to this alone.
In their words
Brett Bauman & Zack Hargett - COPY this ai app's $6.7m/yr marketing strategy
Joseph ChoiAnd that was just from increasing the onboarding? How many screens did you Did you add, and what and like what How did you How did you actually change the onboarding?
Brett BaumanYeah, I think we went from like 5 to um to double or more uh screens. And some of them are your standard, um you know, you've got to log in, got to create an account, um some permissions for things like push notifications. But a lot of it is making the app feel more personalized for the user going through it, um understanding what they're studying, and also moving login to the last screen after the paywall was significant for us. Uh, so, you know, we're a happy Superwall customer and we are able to let people uh pay us before creating an account, and that was a a big deal.
Joseph ChoiYeah, that's pretty huge. A lot of people, I mean, for me personally, I always use the Apple one for login, and it's like one click and then Face ID. So like, I wouldn't think that would be a churn moment. Um that's a good insight. Yeah, putting the putting the paywall before the login. Yeah, like yeah, are there moments um for any of the paywalls where you show the product value first, and then that leads to the paywall?
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Tags: ios, account-after-paywall, login