When trial users cancel, offer them 7 more free days

Joseph ChoiAnother insight that you guys have talked about is some of the anti-churn tactics. Um you know, retention is like a a big problem in consumer software. Um How do you How do you prevent cancellations?

Brett BaumanThis is something we've tried multiple things and experimented with, but what we've found works really well is um when going to cancel, um you know, it's pretty common to like try to show them the value that they're losing and ask them some questions. But what worked really well for us was offering a trial extension. So if you're on a free trial, which most of our our our customers come in through a free trial, you really want them to keep that enabled. It's it's really hard to win them back once they turn it off. And giving them another 7 days, extending that trial a little bit farther, is uh has been huge for us. I think we end up saving like 27% of the people who um uh go through the cancel flow by extending their trial.

Joseph ChoiThat's pretty That's pretty huge. 27% of people who would have churned um end up not churning because of this trial. Is that because they extend Uh there's like more than 27% that extend the trial, and then a fraction of those um actually uh convert after that trial?

Brett BaumanYeah. Yeah, that's correct, yeah. So we're we're preventing 27% from canceling right now in that moment. Um a smaller percentage convert on the trial, but it's still um a big win.

Joseph ChoiLet's talk about the revenue timeline, um, you know, as we're talking about um monetization, because it's it's pretty insane. You What What was your ramp-up like for the um for revenue growth?