Let users record a whole lecture before asking them to pay

Joseph ChoiYeah, that's pretty huge. A lot of people, I mean, for me personally, I always use the Apple one for login, and it's like one click and then Face ID. So like, I wouldn't think that would be a churn moment. Um that's a good insight. Yeah, putting the putting the paywall before the login. Yeah, like yeah, are there moments um for any of the paywalls where you show the product value first, and then that leads to the paywall?

Brett BaumanSimilar to to onboarding, but even outside of onboarding, you want people to be as invested in what they're doing as they can be before you ask them to pay. And so, um a big win we found there was we can let people record their entire recording, their entire lecture, so they're an hour-plus in to using it uh before making them pay or start a trial. And so showing the paywall after audio recording instead of before was a big win for us as well.

Joseph ChoiAnother insight that you guys have talked about is some of the anti-churn tactics. Um you know, retention is like a a big problem in consumer software. Um How do you How do you prevent cancellations?