FaithFull · B2C · calorie tracker for Christians
Send men and women through separate onboardings that repeat their own goal back
Image-based goal screens 'work so well'; no numbers
Workedonboarding
What they did
After the gender question, men and women get entirely separate flows with gender-matched screens. Goal screens use images, not text ('What's your ideal body type?' with four body pictures). Later screens reuse answers: 'What feels hardest right now with toning up?' and the final chart shows their goal weight ('180 lb is just the milestone').
What happened
Guest says image goal screens work very well; no isolated numbers
“I'll actually split it based on female and males, so male and female go in totally different flows”
“literally it'll say, "What feels hardest right now with toning up or with losing weight?"”
“on our goals screen, we don't have text, it's all images. So, like, "What's your ideal body type?" And we've got four different men”
Related topics
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