GTM Sauce

Pep AI · B2C · peptide tracking app

Get trusted peptide influencers to post 'this is the tool I use' before rivals

One creator: $1K from a story, $4K the day of a 50K-view post, $10K+ total

Workedinfluencervalidation

What they did

Cedric noticed he trusted everything peptide creators said, so he reasoned their followers would download an app they promoted. Before launch he reached out to a few niche creators to make posts testing interest (all said yes). He aimed to reach them before any competitor and get them to present Pep AI as 'the tool I use'. One creator's single Instagram story drove ~$1K revenue; his first feed post got 50K views and ~$4K that day, and ~$10K+ total. Compensation terms were not stated.

What happened

~$1K from one Instagram story; ~$4K on the day of a 50K-view post; >$10K total attributed to that one post
Stage
pre-launch and launch
Effort
A couple of creators; one creator's story plus first post drove the results

In their words

I Built A $30K/Month in 35 Days

Play from 10:01

Pat Walls… all their reviews, they took all their cancellation reasons in Stripe, they took all their support requests, they pumped it into Claude, and they completely rebranded their app, and then after the rebrand, they grew like 350% or something like that. So go on and look at the existing, even if you have competitors, go take their reviews, put it into Claude, build your own thing, you might be able to do it better. I like that. What's the next step?

10:01

Cedric RobergeStep four, I would say, is to find influencers in that niche and get them posting about it before you even launch. We reached out to a couple people, had them made a couple posts just to see like, "Are people interested in this?" And all of them said yes. We made some Reddit posts and we had a waitlist with like 300 people on it before we launched, so we knew that this was something people were really going to be interested in. And one thing I also did was when I first got interested in peptides, I was watching a lot of people on social media, and everything that these guys would say, I believed and trusted, which is kind of what gave me the idea that if I trusted them and if they were promoting an app, I would totally download it. So if I just got to them before anyone else and got them to post about my app and be like, "This is the tool I use," everyone's going to listen to that. So the results were what really blew me away. We had one guy that had made one story post, and from that we did $1,000 in revenue, which is insane for one story post on Instagram. And then when he made his actual first post, it got 50,000 views and we did like $4,000 in revenue just from that day. We think that we did in total over 10,000 revenue from that post. So that's really what re- made me realize how important the influencer marketing is.

11:08

Pat WallsI mean, that I feel like that's one of the little secrets also of finding something trending is there's also like influencers that are maybe don't realize how powerful or realize how big their following is because the trend is still so early, and that's a great example of that. I'm guessing you couldn't attribute all the revenue, but $10,000 from a single post is insane. What's the final step?

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Tags: instagram, tiktok, niche-influencers, early-trend, pre-launch, trusted-voice