GTM Sauce

Pep AI · B2C · peptide tracking app

Post on Reddit and through creators to fill a waitlist before launch

~300 people on the waitlist before launch

Workedvalidationpr-launchcommunity

What they did

Before launch, had a few niche creators post about the upcoming app and made Reddit posts to gauge interest, collecting sign-ups on a waitlist. About 300 people joined, which confirmed demand.

What happened

~300-person waitlist before launch
Stage
pre-launch
Effort
A couple of creator posts plus some Reddit posts

In their words

I Built A $30K/Month in 35 Days

Play from 10:01

Pat Walls… all their reviews, they took all their cancellation reasons in Stripe, they took all their support requests, they pumped it into Claude, and they completely rebranded their app, and then after the rebrand, they grew like 350% or something like that. So go on and look at the existing, even if you have competitors, go take their reviews, put it into Claude, build your own thing, you might be able to do it better. I like that. What's the next step?

10:01

Cedric RobergeStep four, I would say, is to find influencers in that niche and get them posting about it before you even launch. We reached out to a couple people, had them made a couple posts just to see like, "Are people interested in this?" And all of them said yes. We made some Reddit posts and we had a waitlist with like 300 people on it before we launched, so we knew that this was something people were really going to be interested in. And one thing I also did was when I first got interested in peptides, I was watching a lot of people on social media, and everything that these guys would say, I believed and trusted, which is kind of what gave me the idea that if I trusted them and if they were promoting an app, I would totally download it. So if I just got to them before anyone else and got them to post about my app and be like, "This is the tool I use," everyone's going to listen to that. So the results were what really blew me away. We had one guy that had made one story post, and from that we did $1,000 in revenue, which is insane for one story post on Instagram. And then when he made his actual first post, it got …

11:08

Pat WallsI mean, that I feel like that's one of the little secrets also of finding something trending is there's also like influencers that are maybe don't realize how powerful or realize how big their following is because the trend is still so early, and that's a great example of that. I'm guessing you couldn't attribute all the revenue, but $10,000 from a single post is insane. What's the final step?

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Tags: reddit, instagram, tiktok, waitlist, pre-launch