Pep AI · B2C · peptide tracking app
Rank first when people search a trending term after a viral post
Top result for 'Peptide AI' after a rival's viral X post; #3 for 'peptide tracker'
What they did
What happened
- Stage
- post-launch
In their words
I Built A $30K/Month in 35 Days
Pat WallsWhat's super cool about your app, peptides, is that you probably don't have to work that hard to market it right now, relatively, because people, it's just so popular right now that people are actually just searching it in the App Store and finding your app. 100% organic and uh you know, that's one of the huge benefits of finding a trend before it takes off.
Cedric RobergeThere's actually There's been a couple competitor apps that have come out since we started. Like everyone's copying ours kind of, and like creating apps called like Peptide AI now. One of them, like there was a post on X that blew up about that. People started looking up Peptide AI, but ours was the top search and we got like a bunch of like distraction from that. So it puts us in a good spot.
Pat WallsBuilding on a growing trend, let's dive a little bit deeper into that. If you were to start over right now, peptides have already reached the top of their trend curve and you have to find a new idea, what would be your step-by-step, if you're starting over in middle of 2026, finding a new trend and building an app? What would be your process?
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More from this episode
- Get trusted peptide influencers to post 'this is the tool I use' before rivalsOne creator: $1K from a story, $4K the day of a 50K-view post, $10K+ total
- Post on Reddit and through creators to fill a waitlist before launch~300 people on the waitlist before launch
- Build an app for a topic blowing up on TikTok with no winning app yet$51K revenue in ~7 weeks; organic App Store search traffic from the trend
- Read every review of rival apps, then have Claude plan your appFounder says it gave a better app than existing ones; no numbers
- Ask Apple for an expedited review to fix rejections in hours, not daysReviews in ~2 hours instead of ~2 days; approved after about a week
- Walk around campus telling students about a student marketplace app~800 users but no revenue
- Feed reviews, cancel reasons and support tickets into Claude, then rebrandGrew ~350% after the rebrand, per the host
Tags: app-store, trend-search, competitor-buzz