Pep AI · B2C · peptide tracking app
Ask Apple for an expedited review to fix rejections in hours, not days
Reviews in ~2 hours instead of ~2 days; approved after about a week
What they did
What happened
- Stage
- launch
In their words
I Built A $30K/Month in 35 Days
Pat Walls… I mean, I think one of the most common first business ideas when I talk to a lot of founders is building a marketplace. Obviously, that's really hard to do. It's hard to monetize. It's hard to get it to work. But an app like this, obviously, it worked out pretty quickly. So let's talk about that. We're going to talk about how you grew it. But first I want to know how did you build it, and how long did it take to go from idea to working app?
Cedric Roberge… makes it so easy. I started on Replit, which was really easy because I would just explain what I wanted and it would build it for me. I also had Claude as like my guide, so when it came to setting up RevenueCat for in-app subscriptions, Resend for sending out emails, anything that I have no idea how to set up, I could just ask Claude and he was like my senior developer. So using Claude and Replit, it took about 2 weeks to build out. And then I used Firebase for the back end, which we just store all of our user data. The hard part, though, was just Apple rejected it like a million times because they don't really want you to give medical advice, and a lot of this features came off as that. So once we worked around it and found out how other kind of similar apps were doing it, we found, you know, the good spot where Apple was happy and they approved it, and now it's hasn't been an issue.
Pat WallsSo it's funny, it doesn't really take that long, even if you're not technical, to build an app these days. The longest process, at least for iOS, when I talk to a lot of founders, is just getting it approved. How long did that process take?
Cedric RobergeTo get it approved, probably like a week, just back and forth. To make it faster, I found out that you can expedite Apple reviews if there's something major. So we actually got one approved kind of quickly, and then there was a bunch of issues. So then I found out about this expedite review, which then they would review it in like 2 hours instead of 2 days, which kind of sped up our process.
Pat WallsI love what Cedric is breaking down right now. But the real secret behind his success, I think, is the power of AI. See, when you have an idea or you spot a trending topic like this, the most important thing is your ability to build and launch fast. And with today's AI tools, this is more possible than ever before. So if you're wondering how you can get started, find an idea, and build it quickly, well, I have something for you. Inside Starter …
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More from this episode
- Get trusted peptide influencers to post 'this is the tool I use' before rivalsOne creator: $1K from a story, $4K the day of a 50K-view post, $10K+ total
- Post on Reddit and through creators to fill a waitlist before launch~300 people on the waitlist before launch
- Build an app for a topic blowing up on TikTok with no winning app yet$51K revenue in ~7 weeks; organic App Store search traffic from the trend
- Read every review of rival apps, then have Claude plan your appFounder says it gave a better app than existing ones; no numbers
- Rank first when people search a trending term after a viral postTop result for 'Peptide AI' after a rival's viral X post; #3 for 'peptide tracker'
- Walk around campus telling students about a student marketplace app~800 users but no revenue
- Feed reviews, cancel reasons and support tickets into Claude, then rebrandGrew ~350% after the rebrand, per the host
Tags: app-store, app-review, expedited-review, medical-compliance