GTM Sauce

Pep AI · B2C · peptide tracking app

Ask Apple for an expedited review to fix rejections in hours, not days

Reviews in ~2 hours instead of ~2 days; approved after about a week

Workedpr-launch

What they did

Apple repeatedly rejected the app for seeming to give medical advice. He studied how similar apps presented their features to find wording Apple accepted, and used Apple's expedited review request for major fixes, which returned reviews in ~2 hours instead of ~2 days. Approval took about a week overall.

What happened

Approved after ~1 week; expedited reviews took ~2 hours
Stage
launch

In their words

I Built A $30K/Month in 35 Days

Play from 4:24

Pat Walls… I mean, I think one of the most common first business ideas when I talk to a lot of founders is building a marketplace. Obviously, that's really hard to do. It's hard to monetize. It's hard to get it to work. But an app like this, obviously, it worked out pretty quickly. So let's talk about that. We're going to talk about how you grew it. But first I want to know how did you build it, and how long did it take to go from idea to working app?

Cedric Roberge… makes it so easy. I started on Replit, which was really easy because I would just explain what I wanted and it would build it for me. I also had Claude as like my guide, so when it came to setting up RevenueCat for in-app subscriptions, Resend for sending out emails, anything that I have no idea how to set up, I could just ask Claude and he was like my senior developer. So using Claude and Replit, it took about 2 weeks to build out. And then I used Firebase for the back end, which we just store all of our user data. The hard part, though, was just Apple rejected it like a million times because they don't really want you to give medical advice, and a lot of this features came off as that. So once we worked around it and found out how other kind of similar apps were doing it, we found, you know, the good spot where Apple was happy and they approved it, and now it's hasn't been an issue.

4:14

Pat WallsSo it's funny, it doesn't really take that long, even if you're not technical, to build an app these days. The longest process, at least for iOS, when I talk to a lot of founders, is just getting it approved. How long did that process take?

4:24

Cedric RobergeTo get it approved, probably like a week, just back and forth. To make it faster, I found out that you can expedite Apple reviews if there's something major. So we actually got one approved kind of quickly, and then there was a bunch of issues. So then I found out about this expedite review, which then they would review it in like 2 hours instead of 2 days, which kind of sped up our process.

4:44

Pat WallsI love what Cedric is breaking down right now. But the real secret behind his success, I think, is the power of AI. See, when you have an idea or you spot a trending topic like this, the most important thing is your ability to build and launch fast. And with today's AI tools, this is more possible than ever before. So if you're wondering how you can get started, find an idea, and build it quickly, well, I have something for you. Inside Starter …

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Tags: app-store, app-review, expedited-review, medical-compliance