GTM Sauce

Practitioner pattern · Yannis Chaouche (Appears to be building SpaiTok, the TikTok research tool he demos and the host promotes)

Go viral with a no-app post for your audience, then post app videos next

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What they did

First post an engagement bait aimed squarely at the target audience's pain point without showing the app (e.g. a lowercase caption 'I want to have 10k saved by May, give me your most unhinged side hustles' for a budgeting app). It converts an order of magnitude less itself, but TikTok keeps pushing the account's next posts to the same audience, so follow with solution-oriented posts that show the app solving that goal.

In their words

Yannis Chaouche - The NEW Short Form Strategy Dominating For App Growth

Play from 13:51
12:34

Yannis Chaoucheone, you're talking about the problem. So, anyways, you're talking about the right pain point. Uh, here it's uh, "I want to have 10k saved by May." You can look at all the mechanisms that I talked about. So, here it's it's the details here, but it's like you have a specific financial goal. You have a time-bounded financial goal. Uh, you have a realistic of or unrealistic financial goal. All of those can be transferred to a creative that converts.

13:00

Yannis ChaoucheNow, if you want to do that exact method, here it's it's it's you're going to play on the on the aura of this post. So, all the posts that you're going to post after can be talking about solving this goal, right? So, usually when you get a 10 million post views, all the posts after are going to have this, uh, ripple effect of views anyways, uh, just because TikTok is going to push you more.

Joseph Choi… I remember uh, Oliver has talked about this where it's like you go viral once and you get like a million views or, in this case, 10 million views, and it's not the purpose is not really to convert, but then because the For You page knows like, "Oh, this person watched this whole video to the end," they'll probably show you the next video from that account. And that video is actually designed to convert. Is that kind of the goal of this?

13:51

Yannis ChaoucheSo, that's one of the main methods, right? Like the comments, it's become a bit, uh, crowded. This one, I don't know why people don't do it as much. Obviously, you're going to have an order of magnitude less conversions on this post, but you target the right audience. And so, all the posts that you post after can be highly targeted and solution-oriented because this post, uh, targets the right audience, right? If you're a saving app, budgeting app,

14:19

Yannis Chaoucheit's specifically viral among this this audience. And so, all the posts after are going to be are going to be targeting the the same one, yeah.

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Tags: tiktok, comment-bait, engagement-bait, audience-targeting, follow-up-posts