Practitioner pattern · Yannis Chaouche (Appears to be building SpaiTok, the TikTok research tool he demos and the host promotes)
Go viral with a no-app post for your audience, then post app videos next
What they did
In their words
Yannis Chaouche - The NEW Short Form Strategy Dominating For App Growth
Yannis Chaoucheone, you're talking about the problem. So, anyways, you're talking about the right pain point. Uh, here it's uh, "I want to have 10k saved by May." You can look at all the mechanisms that I talked about. So, here it's it's the details here, but it's like you have a specific financial goal. You have a time-bounded financial goal. Uh, you have a realistic of or unrealistic financial goal. All of those can be transferred to a creative that converts.
Yannis ChaoucheNow, if you want to do that exact method, here it's it's it's you're going to play on the on the aura of this post. So, all the posts that you're going to post after can be talking about solving this goal, right? So, usually when you get a 10 million post views, all the posts after are going to have this, uh, ripple effect of views anyways, uh, just because TikTok is going to push you more.
Joseph Choi… I remember uh, Oliver has talked about this where it's like you go viral once and you get like a million views or, in this case, 10 million views, and it's not the purpose is not really to convert, but then because the For You page knows like, "Oh, this person watched this whole video to the end," they'll probably show you the next video from that account. And that video is actually designed to convert. Is that kind of the goal of this?
Yannis ChaoucheSo, that's one of the main methods, right? Like the comments, it's become a bit, uh, crowded. This one, I don't know why people don't do it as much. Obviously, you're going to have an order of magnitude less conversions on this post, but you target the right audience. And so, all the posts that you post after can be highly targeted and solution-oriented because this post, uh, targets the right audience, right? If you're a saving app, budgeting app,
Yannis Chaoucheit's specifically viral among this this audience. And so, all the posts after are going to be are going to be targeting the the same one, yeah.
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Screen-record auto-written viral chats on a fake Tinder screen that feature the appBecame his first scaled account fleet; no numbers given
- Open 50-100 new TikTok accounts a week and post your own proven formats on them~300M views and an estimated 3-5M downloads last year; attribution unclear
- Change the caption from 'post-breakup activity' to 'procrastinating for exams'Same video: millions of views and no downloads became App Store jumps in several countries
- Copy formats that went viral 5-20 times across accounts, not one-off hits
- Have ambassadors follow your format in 80% of posts and experiment in 20%
- Get one account going viral with a proven format before you build the app
- Share free exercises and use the app's score screen as the video coverWorked very well, per the guest; no numbers
Tags: tiktok, comment-bait, engagement-bait, audience-targeting, follow-up-posts