A face training app · B2C · example shown on SpaiTok
Share free exercises and use the app's score screen as the video cover
Worked very well, per the guest; no numbers
What they did
What happened
In their words
Yannis Chaouche - The NEW Short Form Strategy Dominating For App Growth
Joseph Choiactually hitting For You page regardless of how well they normally do. And all these videos seem like they're like very relevant to the actual apps, and it's not just like random viral videos.
Yannis ChaoucheYeah, yeah, yeah, yeah. So, for example here, I mean those guys, they worked super well, right? Like I'm just seeing this is super native TikTok, right? They give value because they are giving the exercises. So, I don't know if you know about this app, but it's like they give value about how to actually train your face and whatever in the niche. And then they place your app as, uh, an evaluation, uh, evaluation screenshots right away, right?
Yannis ChaoucheSo, they have everything. I don't know if you see the first screen, but it's the evaluation as thumbnail, uh, from the app. So, basically, they did a very good job at being in the niche with those exercises, giving value, and at the same time, placing the app as incorporating the mechanic of the app as an evaluation method, basically, because you could have an exercise app and you wouldn't give that value in the TikTok. But here, they give the …
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- Copy formats that went viral 5-20 times across accounts, not one-off hits
- Go viral with a no-app post for your audience, then post app videos next
- Have ambassadors follow your format in 80% of posts and experiment in 20%
- Get one account going viral with a proven format before you build the app
Tags: tiktok, value-content, app-screenshot, thumbnail