GTM Sauce

A face training app · B2C · example shown on SpaiTok

Share free exercises and use the app's score screen as the video cover

Worked very well, per the guest; no numbers

Workedorganic-short-video

What they did

A face-training app's TikToks give real exercises in a native format, and the first frame/thumbnail is the app's evaluation screen with scores, positioning the app as the way to measure yourself.

What happened

Guest says these worked very well; shown as outliers that moved App Store ranks.

In their words

Yannis Chaouche - The NEW Short Form Strategy Dominating For App Growth

Play from 51:13
51:00

Joseph Choiactually hitting For You page regardless of how well they normally do. And all these videos seem like they're like very relevant to the actual apps, and it's not just like random viral videos.

51:13

Yannis ChaoucheYeah, yeah, yeah, yeah. So, for example here, I mean those guys, they worked super well, right? Like I'm just seeing this is super native TikTok, right? They give value because they are giving the exercises. So, I don't know if you know about this app, but it's like they give value about how to actually train your face and whatever in the niche. And then they place your app as, uh, an evaluation, uh, evaluation screenshots right away, right?

51:38

Yannis ChaoucheSo, they have everything. I don't know if you see the first screen, but it's the evaluation as thumbnail, uh, from the app. So, basically, they did a very good job at being in the niche with those exercises, giving value, and at the same time, placing the app as incorporating the mechanic of the app as an evaluation method, basically, because you could have an exercise app and you wouldn't give that value in the TikTok. But here, they give the …

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Tags: tiktok, value-content, app-screenshot, thumbnail