Get one account going viral with a proven format before you build the app

Joseph ChoiUh, so even if you don't have your app built yet, you just like you find a relevant competitor, you put that into SpaiTok, and then it'll give you like

Yannis ChaoucheExactly, exactly, exactly. We're in the process of building, uh, a Claim basically, a Claim competitor. And so, I just entered the app, and I I use it to see how it would how it would evolve, uh, with this structure, yeah.

Joseph ChoiRight. I feel like you teed up the like high-converting idea really well. So, it's like first you post this, you get a bunch of views and a bunch of engagement, and then like let's say you have this creator, they just posted this, what kind of video actually drives downloads? I think going into the theory and then examples will be cool, like 'cause I think you broke it down really well in the slide shows.

Yannis Chaoucheapp or idea most makes sense, right? And so, if it's, um, say settlement, I would just try first to go viral with this format, and then I would try to figure out how to because I know it's converting, so I don't have this problem anymore of conversions, I would just try to go viral, and test if I can go viral as well. And then I just build my app.

Yannis ChaoucheLike I wouldn't build my app without trying to go viral first with a high-converting format, right? It kind of reverses the recipe a bit, because I start with, "I know this format is viral. I know this format converts. I want to do something in the finance realm. I would just try first to have some a couple or, uh, one account go viral consistently with this format, at least a couple times, and then I can build my app."

Joseph ChoiYeah, it's just like the reverse approach. You don't need to wait. Even the way I phrased the question, I think, was wrong. It's like, "Oh, what would you do if you're like building the app and then you're planning on doing a marketing launch?" It's like the wrong order. You just like validate the thing first and then And it seems like it's not too hard. Like if you wanted to replicate that format, for example, you just you don't really need to …