Have ambassadors follow your format in 80% of posts and experiment in 20%

Yannis Chaoucheuh, but also like link to your personality, your, you know, persona in general? Where do you represent on the market?" Is, uh, is biased, right? So, if I have 10 creators, one is a college student, two girls, the content is going to have to be adapted to what they are, right? And so, this is where you're going to have to leave them some leeway, but then the brief has to be very, very strict on, you know,

Yannis Chaouchewhere they have freedom versus where they have to follow a structure. And yeah, I mean the main method is also leaving them even some freedom on the posts, but it's like 80% of the posts you have to respect our structure, 20% you can explore and try your own spin on what we're trying to do.

Joseph ChoiSo, it sounds like no matter what you do, like whether you're doing influencer or like creator accounts, or you're doing like more centralized creative, you want to have a lot more control and a lot more like specific direction than most people think. I feel like a lot of people think of influencer marketing and they're like, "Oh, I'm just going to talk to the influencers, and then tell them about my app, and then just let them come up with a …