Only build or scale formats that went viral on small TikTok accounts and draw product questions

Pat Walls… is, you had this framework, which is how to think about how to validate an idea and how successful an app idea could be before you even come up with the idea, or even before you even start building the idea. So, could you break down this framework for me? I think it would be useful for a lot of people watching this who maybe have an idea or want to find an idea of how to essentially predict or know that an idea will be successful in 2026.

AnWhat we do to understand what is the right thing to build, or what is the right thing to scale, is go into TikTok and locate three things. First one is V: viral. Has this format, has this kind of content, has this pain point, has it gone viral before? What we mean by virality is has it hit over 100,000 views on multiple pieces of similar content from accounts under 5,000 followers?

An… AI-generated content, which has become incredible. You look at Kling 3.0 videos, you look at Seedance videos. The kind of content that's been created is really close to realistic videos. Or, the second thing we also did is we hired UGC out of Eastern European countries and Russia, and it was literally $1 for a 60-second video. You go on a channel like kwork.ru, and it's like the Fiverr of Russia, and you can find this UGC for this cheaper price.

AnThen the third, which is the most important: convertibility. You can go viral on social media by taking a format that's already working and creating another video like that. But if it doesn't convert for your product, it's not worth anything. How do you determine this? When you're trying to find the right kind of content, you go on the content and you see the comments. If it's promoting a product, are people asking for the product? Are they saying that, "Hey, what's the app? What's the product? Where can I find this?" If they're just saying "lol" or "I don't agree with this," or it's just controversial, it probably might not work well for conversions. Now, this is, in a nutshell, what I define as the VSC framework, and this is what saved our asses last year and saved my company from dying.

Pat WallsOkay, cool. I love the VSC framework. So, could you show me a piece of content that has all three of these?

AnWhat I'll do is I'll start with a piece of content that doesn't, actually. So, when we look at this piece, we see that it's fitting the V part of the framework. Then S, it's scalable as well. As you can see, it's slideshows created with Nano Banana with a text overlay on them, not complicated to create. Then the third part, when we come to the convertibility element, what we do is once we put out a content, we scan the comments. If they're not asking about the product, they don't mention the product, I would say that it's a bigger sign that it's not going to lead to high conversions. Of this video that got 120,000 views, I think we got nine or eight trials started.

AnNow, this one worked really well for us. Now, there's a highly engaging text overlay where a woman is stuck in a long distance relationship. She's saying, "How do you not mess it up? How do you not lose it?" And then when we go on to the next slide, this is where we plug our product in, it's a slide show, and what we do then is we comment seed within this. Every one of these comments you're going to be seeing is going to be promoted from that …