Run 15-20 TikTok accounts on 5 phones and log each one's views daily

Pat WallsOkay, thanks for sharing this. I mean, what I think is super cool is the amount of like scale and experimentation that you're doing here, and you've kind of mentioned this earlier before, but you had like a whole spreadsheet where you track all the content. I think that's super cool. Could you show me that spreadsheet and kind of explain how you use it and how people could maybe create something similar?

AnSo, this is the beautiful spreadsheet. Now, what we do here, on the leftmost side, is we track all the accounts, what phones are on. And then the important work starts from here, where we're tracking what is happening with the account: Is it on warm-up phase one, two, is it paused, is it healthy, unhealthy, stop, blocked, et cetera? Then we switch to understanding what channel is it on: Does it have TikTok only? Does it have TikTok and Lemon8? Does it have TikTok and Instagram? So, as you can see, Pat, some of them have reactions, some of them have slideshows, some of them have other kind of content.

AnMy team goes in every single day and they track how many views are we getting on the videos, how many likes are there, and then they leave notes in the comments on what is working, what is not working. Why? Because this helps us understand what part of the video performed well, what would should we try to replicate today, what should we not try to replicate today. Another cool spreadsheet we have is where we track the hooks and how they're performing individually. Based on this, if this is working, then we'll iterate on it the next day and the next day and the next day by changing small wordings or putting the placement differently. One of the secrets we had is we were having a woman who was reacting on the camera. We discovered that if we put the text right on her neckline, so not on her face, right on her neckline, the video performed the best for some reason, right? This is something …

Pat WallsAll right, well, I love this spreadsheet, and if you're cool with it, I'm going to put it as a link in the description that anybody watching this can download this template for free if they want to do the same thing and implement the VSC framework and track all of their content. So, I will put that down there in the description if you're okay with it, and you can download it right now for free.

Pat WallsThat's awesome. I just love how simple it is, you know. Solve a small problem, just helping couples connect in a small way, can be an app that makes over $10,000 a month. On a similar note, can we talk about the tech stack? What are the tools behind this $10,000 per month app?

AnFor building, we have a simple set of tools: Claude Code plus Claude Design, OP, then RevenueCat allows us to manage a monetization, Mixpanel, we also using the free tier right now, then TikTok native analytics, I think is the best, no other tool can compete with it, you can see the retention, you can see where people are dropping off, what's happening. Then we also use Hicksfield, and last part is just having a portfolio of infrastructure, right? I mean, look at this: 1, 2, 3, 4, 5. Every phone has three to five TikTok accounts. You're looking at 15 to 20 TikTok accounts right now. This is the infrastructure we use to manage the distribution phase.

Pat WallsOkay, cool. Well, thanks for sharing that. Last question that we ask all founders who come onto Starter Story: If you could go back in time before you build this app, what advice would you have for anyone that's watching this who wants to build an app that makes $10,000 a month?