GTM Sauce

Flame · B2C · daily question app for couples

Post a pain-point slideshow, then plug the app in comments from your other accounts

About 1% conversion, which the founder calls very high for organic

Workedorganic-short-video

What they did

Slideshows made with Nano Banana and a text overlay. Slide 1 is a strong pain-point hook (e.g. a woman in a long-distance relationship asking 'how do you not mess it up? how do you not lose it?'). The next slide plugs the app. Then they seed the comments: the posting account and their other accounts drop comments promoting the product, including replies on comments that are already coming in. It was used especially when a post got little organic traffic.

What happened

Roughly 1% conversion rate on this content.
Stage
growth

In their words

I Built a $10K/Month App With This One System

Play from 8:04

An… created with Nano Banana with a text overlay on them, not complicated to create. Then the third part, when we come to the convertibility element, what we do is once we put out a content, we scan the comments. If they're not asking about the product, they don't mention the product, I would say that it's a bigger sign that it's not going to lead to high conversions. Of this video that got 120,000 views, I think we got nine or eight trials started.

8:04

AnNow, this one worked really well for us. Now, there's a highly engaging text overlay where a woman is stuck in a long distance relationship. She's saying, "How do you not mess it up? How do you not lose it?" And then when we go on to the next slide, this is where we plug our product in, it's a slide show, and what we do then is we comment seed within this. Every one of these comments you're going to be seeing is going to be promoted from that account itself or from another account we have. Now, this is a way we noticed we can get high conversion on the content when we don't get a lot of organic traffic through. We go in from all the other accounts we have, and we drop in comments on the comments that are already coming in. And this led to roughly a 1% conversion rate for us, which is really high for organic social.

8:45

Pat WallsOkay, thanks for sharing this. I mean, what I think is super cool is the amount of like scale and experimentation that you're doing here, and you've kind of mentioned this earlier before, but you had like a whole spreadsheet where you track all the content. I think that's super cool. Could you show me that spreadsheet and kind of explain how you use it and how people could maybe create something similar?

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Tags: tiktok, comment-seeding, slideshows, ai-content, pain-point-hook