Flame · B2C · daily question app for couples
In reaction videos, put the caption on the person's neckline, not their face
Neckline captions performed best of the placements tried; no numbers
What they did
What happened
- Stage
- growth
In their words
I Built a $10K/Month App With This One System
An… starts from here, where we're tracking what is happening with the account: Is it on warm-up phase one, two, is it paused, is it healthy, unhealthy, stop, blocked, et cetera? Then we switch to understanding what channel is it on: Does it have TikTok only? Does it have TikTok and Lemon8? Does it have TikTok and Instagram? So, as you can see, Pat, some of them have reactions, some of them have slideshows, some of them have other kind of content.
An… day and they track how many views are we getting on the videos, how many likes are there, and then they leave notes in the comments on what is working, what is not working. Why? Because this helps us understand what part of the video performed well, what would should we try to replicate today, what should we not try to replicate today. Another cool spreadsheet we have is where we track the hooks and how they're performing individually. Based on this, if this is working, then we'll iterate on it the next day and the next day and the next day by changing small wordings or putting the placement differently. One of the secrets we had is we were having a woman who was reacting on the camera. We discovered that if we put the text right on her neckline, so not on her face, right on her neckline, the video performed the best for some reason, right? This is something we discovered after putting it out every single day.
Pat WallsAll right, well, I love this spreadsheet, and if you're cool with it, I'm going to put it as a link in the description that anybody watching this can download this template for free if they want to do the same thing and implement the VSC framework and track all of their content. So, I will put that down there in the description if you're okay with it, and you can download it right now for free.
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More from this episode
- Only build or scale formats that went viral on small TikTok accounts and draw product questionsCredited with saving the company; MRR went from $3K to $10K in under 8 months
- Run 15-20 TikTok accounts on 5 phones and log each one's views dailyAbout 50-58M organic views in a year; ~250K downloads
- Post up to 150 videos a day to test one hook, then tweak the winners dailyFounder credits volume for the growth; no per-hook numbers given
- Hire Russian and Eastern European creators on kwork.ru at $1 per video$1 per 60-second video, cheap enough to post at high volume
- Post a pain-point slideshow, then plug the app in comments from your other accountsAbout 1% conversion, which the founder calls very high for organic
- Ask couples one question a day; show a partner's answer only after you answer
Tags: tiktok, creative, text-placement, reaction-videos