Hire Russian and Eastern European creators on kwork.ru at $1 per video

AnWhat we do to understand what is the right thing to build, or what is the right thing to scale, is go into TikTok and locate three things. First one is V: viral. Has this format, has this kind of content, has this pain point, has it gone viral before? What we mean by virality is has it hit over 100,000 views on multiple pieces of similar content from accounts under 5,000 followers?

AnNow, you'll ask me like, "Ankit, why is 5,000 important, you know? Why could it not be coming from an account with a million followers?" It's because when it's under 5,000 followers, the content goes viral not because of that account's reach, but because of the content itself. Second is scalability. You need to grind, man. You need to put out volume. It's a volume game. It's about how much can you put out, how much can you understand what's working, what's not. At one point, we were putting out 150 pieces every day to test a single hook. And for this volume, I always say pick something that can be scaled. Can you produce 100 of these without burning out? How? Either you use AI-generated content, which has become incredible. You look at Kling 3.0 videos, you look at Seedance videos. The kind of content that's been created is really close to realistic videos. Or, the second thing we also did is we hired UGC out of Eastern European countries and Russia, and it was literally $1 for a 60-second video. You go on a channel like kwork.ru, and it's like the Fiverr of Russia, and you can find this UGC for this cheaper price.

AnThen the third, which is the most important: convertibility. You can go viral on social media by taking a format that's already working and creating another video like that. But if it doesn't convert for your product, it's not worth anything. How do you determine this? When you're trying to find the right kind of content, you go on the content and you see the comments. If it's promoting a product, are people asking for the product? Are they …