Once a TikTok works, spin up 20 to 100 more videos on the same idea

Josh Peleg… and you're trying to measure the impact of your TikToks on top of that. It can be very, very difficult. I don't think there's a there's a right answer here, to be honest with you. It kind of depends on how you value it. My personal take at the moment is I want to know what you're spending on on TikTok, and I want to know what you think, give or take, downloads it's bringing in, and how the videos perform. You know, a question I always ask

Josh Pelegwhen I'm trying to analyze an app and understand like how this business is working holistically is this: I don't want to know the last video that went viral. I want to know the machine you've built to replicate it. How often are you going viral? How quickly can you re-do a do a creative? How quickly, once a creative works, can you start spinning up 20, 50, 100 videos on the same creative? Like, that's the actual question. It's like what machine have you built to try and replicate this time and time again?

Joseph ChoiAnd even if you classify it that way, then organic ASO itself is sort of a machine. It's just a machine of, you know, public perception of your app and where it's ranking in the App Store, as well.