Build the app around a trusted podcaster, and put his voice in the first session

Joseph ChoiDo you think that this is partly because it's Sam Harris? Like, how dependent is the conversion rate, do you think, on like being attached to his persona?

Josh PelegI think quite high on this app, because in the onboarding, the first meditation track you listen to is Sam Harris's voice. So he's absolutely using his brand here. But there are other examples of this. I mean, you've got Jeff Nippard, the fitness YouTuber, his fitness app, MacroFactor, uses his content to push it. You've got a new app by um the guy who did The Subtle Art of Not Giving a F*ck.

Joseph Choi… sort of like a AI therapy app, but a little bit more like Mark Manson vibes, like um you know, self-improvement type of stuff. 20k downloads a month, $200,000 in revenue a month. I actually looked at this the day that it launched, as well, and it had a a pretty similar ratio. Would you recommend like apps like this launching with big influencers like that that have very deep trust with their audience that'll create such a strong conversion rate?

Josh PelegThe answer is yes. The problem is it's super hard to find those people. But if you have connections to a an influencer or a YouTuber with that kind of trust and distribution, you should be trying to build an app with them, cuz you get distribution from day one.

Joseph ChoiSo let me show you this. A lot of app founders I talk to have a feeling their app has viral potential, but don't want to be the person brainrot scrolling an hour a day hunting for formats. Or worse, burning thousands on creators shooting videos that just flop. Recently, I've been telling every founder I meet about Spytok. It's basically an AI TikTok viral marketer that I've seen a lot of top app growth teams using. You just paste a link to your …

Joseph Choithat person would probably be included in that in that acquisition anyway?

Josh PelegHere's the problem: your distribution is in an individual. Without him or her, you don't have distribution. So you'd need to construct the deal in a way that keeps them on board, willing and kind of able to make content for the app. And if they kind of didn't do that, you're going to lose your distribution, which is a lot of the value here. So it's a tricky deal to negotiate, cuz often influencers don't want to do like an earn-out, they don't want to stay on board, they've got their own thing going. So it's quite it can be quite tricky to sell these kind of products.

Joseph ChoiMaybe if the if the buyer had access to additional influencers and could kind of like continue the the distribution machine, so they're not completely dependent on one.