DM 50 people a day asking them to make your proven, easy video

MichaelFirst, it was me just making content myself. It took about a month of just experimentation purely with content, making 10 TikToks every day. So then, eventually, I found the format. Because I only had one format, I had one distribution channel, it's very easy to see the attribution. Like I know exactly 100k views equals how many downloads. And then based off that, I'm like, "Okay, now I know I can hire creators for this amount of price."

MichaelWith the format, I replicated it myself on like two different accounts, and they both blew up. I had my girlfriend do it too, and like her account blew up. And I was like, "Okay, this is like an easy format. I can like teach anybody." So I just went on, DM'd like 50 people a day to be like, "Hey, would you want to make format, make this video? It's super easy." And so they were able to They were willing to do it for a very cheap price.

MichaelBasically, just myself, plus a few UGC creators, we were able to do maybe like 3k a month. After I optimized my paywall and scaled a little more, it was about 10k a month. In month five, it was about 30k a month, as I explored even more formats. And after 30k a month, it was simply just putting it on paid ads to scale to over 100.