Go Tall · B2C · height prediction app for teens
Improve your paywall once videos bring steady installs
Revenue grew from ~$3K to ~$10K/month, alongside more scaling
What they did
What happened
- Stage
- early-growth
This shipped together with other changes, so the result can't be credited to this alone.
In their words
This Stupidly Simple App Makes $100K/Month
MichaelWith the format, I replicated it myself on like two different accounts, and they both blew up. I had my girlfriend do it too, and like her account blew up. And I was like, "Okay, this is like an easy format. I can like teach anybody." So I just went on, DM'd like 50 people a day to be like, "Hey, would you want to make format, make this video? It's super easy." And so they were able to They were willing to do it for a very cheap price.
MichaelBasically, just myself, plus a few UGC creators, we were able to do maybe like 3k a month. After I optimized my paywall and scaled a little more, it was about 10k a month. In month five, it was about 30k a month, as I explored even more formats. And after 30k a month, it was simply just putting it on paid ads to scale to over 100.
Pat WallsYeah, that's This is the classic playbook that we hear a lot these days now, is you kind of crack UGC, you figure out what kind of organic content works, and then you just put ads behind that content that you know already works, and then it works even better with ads. So that's super cool, thanks for sharing that.
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Browse Acquire.com for small apps for sale, then build your own versionFirst sale 2 days after launch; now ~$100K/month
- Reply to TikTok commenters' heights with videos predicting how tall they'll getFirst viral format; 10-20 DMs a day asking for predictions
- Post 10 TikToks a day for a month until one format worksFound a repeatable format; knew how many downloads 100K views brings
- Copy your winning video format onto two new accounts and a friend'sAll three accounts blew up, showing the format was teachable
- DM 50 people a day asking them to make your proven, easy videoCreators worked cheaply; with founder content reached ~$3K/month
- Try more video formats once the first one keeps working~$30K/month by month five
- Put ad money behind the videos that already work organicallyScaled from ~$30K to over $100K/month
- Ask every question commenters volunteered, then show the answer after payment91% of users reach the paywall despite the long onboarding
- Let the height prediction change weekly as people log sleep, meals and stretches
Tags: paywall-optimization