Put ad money behind the videos that already work organically

MichaelWith the format, I replicated it myself on like two different accounts, and they both blew up. I had my girlfriend do it too, and like her account blew up. And I was like, "Okay, this is like an easy format. I can like teach anybody." So I just went on, DM'd like 50 people a day to be like, "Hey, would you want to make format, make this video? It's super easy." And so they were able to They were willing to do it for a very cheap price.

MichaelBasically, just myself, plus a few UGC creators, we were able to do maybe like 3k a month. After I optimized my paywall and scaled a little more, it was about 10k a month. In month five, it was about 30k a month, as I explored even more formats. And after 30k a month, it was simply just putting it on paid ads to scale to over 100.

Pat WallsYeah, that's This is the classic playbook that we hear a lot these days now, is you kind of crack UGC, you figure out what kind of organic content works, and then you just put ads behind that content that you know already works, and then it works even better with ads. So that's super cool, thanks for sharing that.