Have the core team work ~17-hour days, six days a week

Yuliya Lennox… earlier versions. And then we did understand that in a couple of years, and it did turn out in a year, it will be much, much better. But we came to all these VCs or we came to all these presentations talking about how it will be the future. And they looked at what was there now and they were like, "Oh no, I don't think so." And now I think they're biting their lips so hard for not investing earlier in Higgsfield. So that was an interesting one.

Yuliya LennoxBut overall, what I can say about that, they are a very special team. So they were founded by people that obviously won Physics Olympiads and very, very, very smart people. But besides being smart, what made them super different from everybody else is that they could sleep in the office. They worked 17 hours per day. They made all the people work 17 hours per day, but the people that were there, the core team, they were keen to do it. This is their opportunity and they took this opportunity. They are now super rich people as well. So it was the first time where I saw someone grind that hard. At all the other companies, you would see a founder grind or you would see someone being... Or not even a founder. Sometimes founders are like, "Oh, I will go surf in Bali or something." And when you see someone who is engaged in a way that everybody in the team is working 12 hours a day or whatever time a day and also they officially have six days per week workdays, whatever you call it.

Yuliya LennoxYeah. So that's too much for everyone. Would I want to work that at my age? Probably not. But in the same time with the product being so interesting, so good, so ahead of everyone else, maybe you need to. And after that company, I actually started to work more in my next companies because I'm like, "While you are sleeping, the other ones are shipping releases and I'm starting to push everyone." And obviously I see a lot of pushback because like, …