GTM Sauce

A mental health app company · guest's current employer

Run three apps at once with one team

Biggest fail of the year: attention spread too thin

Failedportfolio

What they did

Team she joined was running three apps simultaneously, launching new ideas because the developer was already on salary.

What happened

Biggest fail of the year: attention spread too thin; advice is to prioritize one product and run it like a war room.
Stage
recent

In their words

Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts)

Play the episode

David BarnardWhat is the worst experiment, the biggest fail of the past year that you learned from?

Yuliya LennoxBut I would say that starting too many products, starting too many pots, boiling water pots, whatever, doing too many projects is too hard. So I recently joined a team where they had three apps in the same time and they were trying to do it all in the same time. And that's something that no matter how many people you have, no matter how many ideas you have, good ideas, bad it is how similar even the projects are, you cannot put enough attention to them. And I've seen a lot of teams that are like, "Oh, we had another great idea. We had another great idea. We'll start it right now because it costs nothing to develop it because we already have the developer on salary." No, no, don't do that. In order to not make mistakes, you need to prioritize one thing and you need to literally treat it like a war room where every day you come in, you are like, "What are we doing today?" If you want to scale, if you want to not fail.

Yuliya LennoxThat the biggest lesson that I learned that don't let anything go like, "Oh, it's the same. You scaled one app, you can do another app." No, no, it's not like that. So that's it.

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode

Tags: focus, too-many-apps