Sell a $1 plan after a 60-question quiz, then stack add-ons to ~$350

David Barnard… Big dollar sign, 0.00. Is that black hat? The biggest CTA says $0 and zero cents, but it is actually going to charge you a subscription. Was it clear enough on the rest of the page that they were going to be charged a subscription? And there's something like Duolingo, a $5 billion publicly traded company was doing. There are things like that and you'd be so subtle. But then there are other things that aren't. And this is what your point was.

David BarnardAnd a perfect example, I think I've shared it on the podcast before, but my wife did one of those funnels that you were talking about on the web where Apple's not scrutinizing it at all and there is kind of the wild Wild West. And the technique they used, which I think everybody's clamped down on from Apple Pay to Stripe and others is that she went through this whole flow and I think it was a dieting app or something like that. And so you get 60 questions in, you've got your sunk cost fallacy and then it's like, "Hey, you can get your plan for a dollar." And she's like, "Okay, cool." And then she authorized Apple Pay for a dollar. And then it takes her through a whole nother flow where it was like, "Do you want to add on this PDF? Do you want to add on?"

David BarnardWell, she wasn't reading. She was just trying to get to like, "Where's my plan? I paid a dollar for this plan. Let me get to the plan." And so she was just continue, continue, continue. And again, the boiling the frog, it was super effective, I'm sure. The companies doing things like that were printing money hand over fist. And the reason I ended up figuring out about it is I looked at my credit card and it was like 350 or $400 that it ended up charging. And I was like, "Hey, sweetie, just checking in, was this authorized? If this is a really great plan and you're getting personal-"

Yuliya LennoxThey should send you GLP-1 for that price.