Ask ad visitors many questions, reflect answers back, then offer a $1 first week

Joseph ChoiOkay. Super interesting. So this is like So you use a lot of AI for personalization during onboarding in this?

Patrick Stuart-ConstantYeah, we collect a lot of uh information that we then use for to personalize the the experience. Uh it's going to depend your entry point also. Uh here, I'm talking about if you've watched one of our ads, and then you click, and you go through that the funnel afterwards. I believe uh Pablo, correct me, but if you're going directly through the website, we try to just get you to like the experience quicker because you haven't had that ad to sort of warm you up and get you excited and create you know that willingness to answer the questions.

Pablo SánchezWe always super-connect the marketing and the product. It's like the story starts at the ads. So like Patrick said, you come very warm to the app, that's our philosophy. It's not a matter of my neighbor told me this app exists, it's more more a matter of we have presented the app, the concept is interesting, so then we will convert.

Pablo SánchezAfter that, then we have the opportunity to do whatever we want, and now we are trying in this product is like to have a funnel where we have many questions, and that's something that we proved could work very good, very very good, uh because the person invest quite some time. It's an interesting investment, it's like friction, but it's happy friction. And when it's finished, you have way more intrigue because you have the summary of exactly what the people were saying, like they feel listened. So we mix both things, like an agent where you mix both.

Joseph ChoiWow, this is that's a good This is uh fully AI, too, if I'm not mistaken.