GTM Sauce

WiseSam · B2C · personal AI assistant agent

Give new users one-tap task buttons so the AI assistant learns about them fast

Users get more engaged once the agent knows them; still needs more guidance

Mixedproduct-activationretention

What they did

Instead of an empty chat, show opinionated buttons (helpful tasks, calendar, mailbox, 'let's get to know each other') that send a prepared message and have Sam ask e.g. for a voice note about the user. Goal: learn where they work, who matters, their goals. Next step: prepare ~10 quick-win use cases (birthday reminders, daily price checks) before asking for sensitive access like email.

What happened

Getting the agent to know the user raises engagement, but users still struggle to come up with tasks.

In their words

Patrick Stuart-Constant & Pablo Sánchez - $16M AI CEOs: How to Make $1.3M/Month With AI Apps

Play from 33:40
33:21

Pablo SánchezThey have to be really impressed. Like, probably they subscribe at the very beginning because the intrigue or the excitement. If they stay, it's because it's classic thing: it's useful, they find it interesting. The problem is like you have 2,000 AI tools out there, chat agents wherever, you always land in a chat and you don't know what to do.

33:40

Pablo SánchezNow our vision, no, our taste is guiding us towards we have to guide the user the first moment that they use the agent. Normally, users will download this on the phone, we usually drive these campaigns on the phone, so they can just click on one of those buttons and Sam says, "Okay, send me an audio talking to me about this." You know, it's like we prepare it. So it's like we guide the users towards giving the important information.

34:04

Pablo SánchezAnd the moment the the agent knows where you work, who is important for you, what are your goals, that's not something that you, how to say, mm suddenly share, but if you have a little guidance on that and the agent gets to that level where it's already impressive how much it knows about me, the people get more engaged.

36:04

Joseph ChoiWhat What have you seen so far on this? Like are people actually able to come up with a like a like a thing that that you can help with?

36:12

Pablo SánchezIt helps to reflect, but still they need more guidance, and probably they need more guidance to really unlock the things that are really useful. What we're working now is to really spot, let's say, then 10 cases that every single person will feel the value very fast and will be impressed. That's That's the next thing. Like the same way you get into this interface, you press a couple of buttons, and you end up telling, "Oh, help me remember the birthday of people in my agenda." Okay, that's a classic one.

36:41

Pablo SánchezThere are some ideas out there, sometimes from checking the price of a product, like, "Can you check every day the price of this product?" And sometimes we don't get to see how obsessed we are with something, that's something an agent does very easy. So we probably have to prepare those cases that, since day one, it's easy to, you know, take care of this. I will better if you check this price instead of me.

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Tags: guided-first-use, prompt-buttons, ai-agent