Run the same style of test ads for apps you might build or buy

Joseph ChoiIs there a thesis for how you buy these apps and why you like why you buy certain apps? And I assume because you you have a growth machine, you know, you're running 4,000 ads a month, and there's some reason that you think you can grow certain apps.

Patrick Stuart-ConstantYeah, absolutely. We're very data-driven in our approach, and so we look we've got at the same time sort of top-down approach, so we look at the market, the market structure, what seems to be the general willingness to pay in that market, how fast it's growing, and so that's sort of that top-down. But we also have a bottom-up approach where we'll run ads for uh apps which don't yet exist or that we're looking at buying.

Patrick Stuart-ConstantAnd if the ads perform well, and we've built quite a big benchmark and they're very standardized ads so that the data is as comparable as possible, then that would be another very strong data point. And then obviously, you know, just like looking into the data of the app itself, you know, the classic things: the ARPU, the retention, any of their own marketing data if they've run any. My dream is sort of, one day, to be able to buy an app without even like knowing what the app does. Just like looking at the data, generating our own data, and making the decision uh like that.

Joseph ChoiThat's really interesting. I want to dive like fully into the data part cuz I think that's uh a differentiator that you guys have. But like what what is your just to get an idea of the apps first, like what is your biggest app? Maybe uh maybe you're not able to share like revenue.