Use AI to find TikToks from other industries to inspire your ads

Patrick Stuart-ConstantSo one thing we do use AI for is to surface potential inspiration for that then can be transcribed into uh win ads for us, but usually by humans. And so, you know, I usually don't think that just copying the ads of, you know, whoever's market leader in your space is the best strategy. Can like get you some traction, but you won't, I don't think, become market leader by like that.

Patrick Stuart-ConstantBut what I think is really interesting is looking at people in completely different industries, what they're doing, looking at their marketing, and using that to come up with ideas for your own marketing in your own niche. And so we do use AI to basically surface videos, you know, TikToks, whatever, that then creative analysts look at and then use to come up with uh when relevant with ideas for our apps.

Joseph ChoiThere's this tool called Spytok, and it's like yeah, I think this is kind of trying to solve the thing that you that you just said. It's like it's trying to find formats, um like proven hooks. So it's a little bit of like the copying part where you're like looking at market leaders. It's also like looking at adjacent niches, right? Cuz it has so many niches in the database, and then if you put in your app, it'll find things like within your …